“Alex Cuba’s superpower is his undeniable charm as he weaves evocative imagery into musical arrangements that not only call to mind his native Cuba but anywhere an acoustic guitar and engaging voice command attention.” (NPR Music)
âStaying true to his Spanish language Folk-Funk-Rock hybrid has paid off.â (Billboard)
âA master at conveying emotions through songs.” (Boston Globe)
Alex Cubaâs 2025 U.S. Tour, No More Empty Words, at the heart of his ability to charm anything that breathes is Alexâs mastery of a deeper, more important language. The dude speaks joy. And it doesnâtât matter if itâs Tito Puente joy or Stevie Wonder joy; itâs contagious. It shines through songs heâs co-written with Nelly Furtado and Jason Mraz. Itâs the north star of his compositions.
Wherever his songs start their journeyâin the land of lust, deep affection, or even melancholyâthey know where theyâre headed. Their path leads to a deep, shimmering gladness that everyone wishes was their native tongue. Itâs this undeniable exuberance, expressed with masterful musicianship that has catapulted Alex to the highest levels of global critical acclaim. Itâs what led this fiercely independent artist to 2 Juno awards, 4 Latin Grammys, and a 2022 Grammy for Best Latin Pop Album.
Just like his songs elicit âla-la-lasâ from audiences without a translator, they woo critics without a middleman. The magic he makes with melody and rhythm canât be held back. Because in the end, whether in times of trouble or celebration, people everywhere want to go where Alexâs songs are going: to an unconditional sense of home, belonging, and bliss.
Though raised in Artemisa, an hour outside of Havana, Alex Cuba’s artistry is as far-flung as the place he has settled and lived for over fifteen years: Smithers, BC, 14 hours north of Vancouver. His music at once incorporates his roots and is a unique amalgam of styles, having collaborated with artists ranging from Jason Mraz to Ron Sexsmith and Nelly Furtado; and bringing together melodies, pop-soul hooks, and rock chords in songs that may seem to bear little resemblance to traditional Cuban form.
A forward-thinking, indie-minded artist, Alex has amassed a steadily growing following among critics and fans. He has over 20 awards and nominations to his name, including four Latin Grammys, two Juno Awards, and, in 2022, his first Grammy Award from a total of four career Grammy nominations.
Alex carries his Cuba within, incorporating subtle jazz influences gained from his early years as a bass player in Cuba. His tasteful, sophisticated chords and lyrics express his poetry in an undeniably Cuban way. His growing body of work defines a unique musical place in the Latin diaspora.
Established in 2005, Caracol Records was founded in response to the trade restrictions placed on Cuba, which extended to Cuban citizens. Though already living in Canada, Alex’s debut album was unable to be licensed to a major label, leading to the establishment of his imprint responsible for releasing all of his work from 2007 onward.
